How to End Every Meeting

Every time you meet with a customers, partner or investor end the meeting with the following phrase.

“Can you introduce me to three other people that I should talk to?”

Three is the magic number because if all you ask for is one introduction then that’s all you will get. Asking for four feels like too big a imposition. But when you ask for three they will generally be able to give you one immediately. They’ll have to think for a bit before they come up with a second and then promise to get back to you with a third. 

Mostly that third introduction never comes, however that gives you an open invitation to reconnect with them at a later stage to ask for that third introduction that they promised.

No matter how useless a meeting felt always ask for introductions. That each meeting lead to the next opportunity.

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